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Print Marketing Trends You Can Expect to See In 2022

One of the most important aspects of any business is print marketing. It’s the key to getting people to know your company and your product. Marketing isn’t just about buying advertising and printing posters and flyers. It’s about creating content that your target audience will find interesting and valuable. So, what trends do you think are going to be seen in digital print marketing in 2022? Here are some of them. Read on to find out more.

 

Basic Design Will Become the Norm

If we look back 10 years, we would have been surprised by many of the trends that we are seeing today. We have seen the last few years of print marketing take a more graphic approach. This has been both good and bad, but it is only going to become more common in the future. Why? Because it’s more appealing. It’s a more modern and practical way to communicate with your customers.

In 2022, we are seeing more people moving towards a more basic approach. This is likely to be combined with some innovative ideas and technology. In particular, we are likely to see a rise in the usage of QR codes. This is likely to allow companies to add extra information to their posters, signs, or flyers without having to print out extra paper. If you have any questions on how you can incorporate QR codes into your print advertising, the friendly team at Colemans Printing are ready to accommodate with a range of printing services in Darwin.

 

Specialty Printing

Specialty printing is something that only a few businesses will be able to do in 2022. However, it is something that niche businesses will have to start thinking about. Specialty printing allows for the creation of artistic and unique products such as printing on unique surfaces such as glass or vinyl that can help to reach new customer audiences and spark interest. Colemans Printing can even assist with floor graphics, should you require a message to be delivered on your shop or warehouse floor. 

 

Robots are Going to Help with Print Manufacturing

As print production becomes more automated, automated production equipment will play an even more important role in print manufacturing in 2022. Robots will help with the most complex jobs, such as manufacturing sample swatches, getting these swatches printed, and cutting the swatches out of the material. They will also help with the most basic jobs, such as holding an object while another machine is placed below it to stamp an image on it. Robots are already used in factories all over the world. For example, in the automotive industry, they are used to help with vinyl fabrication. They can help with the creation of patterns for vinyl stickers, and they can help with the production of custom vehicle wraps, including printing logos on the body panels. Colemans Printing can assist with digital printing in Darwin, especially if you are looking for car or boat wraps that engage with your target audience. 

 

Variable Data Printing Is Going to Make Things Ultra Personal

Variable Data Printing, or VDP for short, is a digital form of printing that uses the same process as regular printing but changes elements like text and images from one piece to another. This is done by using information stored in an external database or file. Variable data printing can be used for marketing purposes such as direct mailings specifically targeted at certain demographics based on their buying habits and interests. It’s also popularly used when someone wants to give out customized postcards instead of sending mass advertising emails which can be picked up with spam filters. 

 

The world of advertising and marketing is constantly evolving. The print industry is no exception. What seems ordinary and normal one year can become completely different the following year. This is why you need to be on the lookout for the trends and developments in print marketing in 2022. If you’re ready to create the next level of content marketing, let us help. The printing and marketing solutions at Colemans Printing can help you achieve your content marketing goals. Contact us today for more information on how we can help you succeed.