Personalised Direct Mail – FAQ

Frequently asked questions relevant to mail campaigns

What is variable data?

If you know your own customers intimately – their needs, preferences and likes or dislikes – you are already ahead of the rest of the field. But to then communicate with them using that knowledge you have gained takes you streets ahead. By using your databases in print-based direct marketing products, we can produce campaigns that allow you to make the most of your database and further strengthen the relationship with your customers.

Variable data printing is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from a database or external file. For example, a set of personalised letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and rates notices.

How do we achieve variable print?

Using high capacity digital printing technology, in black or full colour, we are able to customise each printed item so that it is unique such as your customers name and address. We can help you create your direct mail pieces, bills, statements, policies or fundraising communications.

Do you need pre-press or graphic design support?

Our fill time pre-press and professional designers have thorough knowledge of relevant software packages as well as understanding the capabilities for individual printing requirements. This includes the opportunity for our clients to communicate directly with our artroom through FTP (File Transfer Protocol) services, which allow large electronic files to be uploaded directly to our services.

Can inserting into envelopes be achieved?

We can insert up to 6 items in one run including a folded letter and a linked statement or invoice and a DL marketing card, as examples. We can insert agreed inserts into envelopes as per our clients requirements. We can also manually sort and insert items, premium products, posters or any other type of piece which must be inserted into any type of ‘container’. Large areas are set up to handle a variety of jobs and we fill the orders as we receive them. If it can’t go through a machine – it doesn’t mean we can’t do it for you!

Can you provide labels?

We offer label application either by hand or via machine – a variety of choices are available.

Do you handle bulk mailing?

Colemans understands all requirements in regard to responsibility for delivery to assigned locations. We are an approved Bulk Mail Partner which enables us to take advantage of Australia Post’s discounts. We have demonstrated experience having handled large bulk mail runs for many of our clients.

Need more information on personalised direct mail see here