5 Tips on How to Create a Lasting Impression with Your Logo Design

Jun 28, 2022

When you think of a business, you might be tempted to think of the services or products first. However, when it comes to branding, having a logo is almost as important as the company’s name. The logo is what people remember about your business above all else. A good logo design can say so much about a company with just a few simple images and colours. It needs to reflect the brand and help people remember who you are and what you do even if it’s just for a split second.

Know Your Audience Before Creating Your Logo

Before thinking of creating a logo, take a minute to think about who your audience is. You may think that you are targeting everyone, but the truth is that your logo should be designed around your core demographic or the people that your brand is meant for. If you don’t know your audience, you won’t be able to create a logo that resonates with them. You can learn about your target market by looking at their purchasing trends, what types of brands they like, and even what interests they have online. By understanding who you are selling to, you will have a much better idea of what they want to see in a logo and what they don’t want to see. Knowing your audience will also help you decide on a name and tagline for your company.

Use Typography to Accentuate Your Message

The font that you choose for your logo will reflect your brand as a whole. It will communicate the type of message that you want to send about your business, and it will make your logo memorable for years to come. Luckily, there are plenty of different fonts to choose from. You can find a font that will appeal to your target market or a font that will communicate the message you want to send about your company. However, if you don’t know where to begin, the experienced team at Colemans Printing have been designing logos in Darwin for years and can help you every step of the way.  Our team will help you to consider a range of things when it comes to the design of your logo such as the personality of your brand, the audience you want to reach, the legibility of each font used as well as the colour choice. All of these factors require thoughtful consideration in order to bring your message to life through your logo.

Don’t Skimp on the Logo Design Process

Investing in a logo design isn’t cheap, but it can be well worth the money if you want your logo to stand out from the competition. You can find logo designers on sites like Upwork and Fiverr, or you can look for a more permanent partner by posting a job on freelance websites. You should expect to pay a few hundred dollars at the very least for a logo design that is truly unique and representative of your brand. If you are going the freelance route, make sure to look at lots of different portfolios and read plenty of reviews before hiring someone to design your logo. A great logo designer will take your brand’s personality and goals into account when designing a logo for you. They will also make sure to send you multiple design options so that you can pick the best one for your company. Don’t skimp on the logo design process. Make sure to hire a professional and pay them what they are worth.

Colemans Printing is a leading logo design company in Darwin

A great logo design can make a brand stand out from the competition, but it can only do that if it is designed well. Choosing a professional designer, like the ones you will find in house at Colemans Printing, is a great way to ensure your logo is truly unique and reflective of your brand. When you invest in a great logo, you can expect it to stand the test of time.