Blog

Print Products you need for your Brand Launch

Oct 7, 2021

Regardless of how amazing your new service or product is, no-one will know about it without effective marketing. Making a great first impression can really impact the success and longevity of a new company, so it’s important to make use of the marketing materials available.

Colemans Printing have been printing in Darwin for over 60 years to deliver a professional feel to local brands and help to boost brand awareness. Social media is a popular tool to facilitate a brand launch, however, utilising print strategies in conjunction with digital campaigns can take your business to a whole new level.

Posters and signs

Promotional signage is an effective way to introduce people to your brand and attract people in the immediate area with large scale designs and eye-catching mediums. This could mean everything from posters scattered throughout the shop floor through to public billboards in high traffic areas – it all works towards making your presence known, while building brand awareness.

Our poster design service in Darwin is a great way to herald the arrival of a new product or service, as it places the imagery directly in front of a potential customer’s eyes, with no competing ads and algorithms, unlike online marketing.

Business cards

While business cards have been around for a long time, they still pack the same punch. Your business card design needs to represent your business in the best light possible, leaving a lasting first impression that encourages the potential customer to look further into the products and services you offer.

By procuring premium graphics and finishes for your business cards in Darwin, each card in your pocket becomes a powerful marketing asset to promote brand awareness. Including plenty of personality opens up a new realm of possibilities for your business cards and the in-house design team at Colemans Printing are able to work closely with you to ensure your vision comes to life. Our business card printing services have been used by local businesses in Darwin for more than 60 years, and our team is proud of the workmanship and collaboration we provide our customers.

Letterheads and Stationery

For businesses across Darwin, including stationery printing as part of the marketing materials for your brand launch has a two-pronged positive effect. On one hand, when used during all professional correspondence with customers it emphasises the trustworthiness of your company and allows for a full brand identity to form during each stage of the business journey. Letterheads have the same positive effect on brand awareness as business cards do.

One the other hand, expanding printed stationery products to work as promotional items helps build awareness with those new to your company, reinforcing branding each time they use the notebook, pen, or other promotional items.

Flyers and Brochures

Premium flyer designs in Darwin can be a great way to quickly and efficiently get new information out to potential customers. Especially useful in the build up to a brand launch, as well as at a launch event, personalised flyers can be a punchy way to promote your new product or service.

For instances where more information needs to be contained, brochure printing in Darwin has never been easier and is the perfect means to do so due to an effective multi-page format. Providing space to summarise the key details of your brand makes it perfect for trade conferences, or promoting your company to a singular client.

Premium print products with Colemans Printing

Promoting brand awareness effectively means repeatedly reminding potential customers of your presence and print products make this possible without breaking the bank. From catching attention with window signage, or providing subtle awareness through branded stationery, Colemans Printing provides professional printing services to give your new brand the best chance possible at success.

For more information about our premium print products and signage in Darwin, simply get in touch today.