Every detail on a label contributes to capturing the product’s benefits, features and feeling. That’s a lot to ask from a small label or product sticker. However, for our Darwin product label design team, it’s a challenge that keeps us motivated to find the most...
First impressions matter. If you’ve ever held a new Apple product or watched an unboxing video on YouTube, you’ll know that first impressions really matter for packaging design. In a 2018 study by the Paper and Packaging Board, a whopping 72% of consumers agreed that...
Tourism is booming in the Northern Territory, and there’s every indication that we’ll see more and more visitors in the years ahead. Our slice of paradise welcomed between 1.66 million and 2.4 million visitors in 2022, with the NT Government reporting that visitor...
From the ancient Greeks to the Mona Lisa to the Pepsi logo, the Golden Ratio is as prolific as it is intriguing. This mathematical phenomenon – known by many names, including the Golden Mean, Divine Proportion or simply the Greek letter ϕ (Phi) – has a loyal following...
Unlock the power of first impressions. In a split-second, signage can ignite intrigue and sculpt perceptions. It’s the bridge between your brand and its audience, a silent salesperson. This bridge, if crafted masterfully, can become the keystone of your brand...
Good design means something different to everyone. It depends on perspective. For example, you might remember an advertisement you recently saw while running errands, a brochure that caught your eye, or a shopfront display that brightened your day. But maybe you...
